City of Driggs, Idaho
The City of Driggs Project is a perfect example of our quality and skill. Caldera Creative strategically rebranded, designed, and built a beautiful new website for the City of Driggs, Idaho. Communication channels were stagnant and audience engagement was a top priority. We brought stakeholders together to hone in on key brand elements.
The Explorer Personna shone through the brightest and we designed a new logo and assets for use across all media channels that captured the essence of Driggs now and in the future. A key problem for the City was that the previous website had a dated design, was not optimized for mobile devices, and was increasingly difficult for city staff to manage with its limited, proprietary Content Management System. The new site tells a visually compelling story of the City’s lifestyle and values as well as reaching top user goals in as few clicks as possible. We converted 20+ printed PDF forms to digital forms to improve the utilization of services, streamline payments, and improve staff workflows.
Now with a strong communication plan in place, all efforts are cohesive and aligned. Ongoing Communication Support allows City of Driggs Staff to focus on their work and know that quality communications are going out to the community. Mailchimp e-newsletters, Facebook posting & audience engagement, webpage edits, copy writing, press releases, blog posts, and emergency communications are continual services.
